The Grainery--Fresh Milled Oats
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Credits:

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_Packaging Design and Creative
I have worked with many creative agencies through the years.  Nobody combines the skills of brand strategy development and outstanding design better than these guys.  A wise man once told me "A client often gets the creative they deserve."  If your comfortable having partners who will challenge you and make you think, these guys should be on your speed dial!



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Resources and Motivation
I stumbled upon the MSU extension office in Kalamazoo where I met Mark Thomas, my innovation counselor.  Mark's background and experience made him the perfect sounding board for the idea.  He  played many roles--expert, task master, rolodex and cheerleader - not a pretty one, that's for sure! ;)

Mark made sure I was ready for the Making it in Michigan conference in October 2011 where I shared the idea publicly for the first time.  Click on the Making it in Michigan icon to see a video tease Mark and I did together for the conference.  Not our best work, but funny to see now that the idea is in the marketplace.  We were trying to keep it secret! 

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Taking a Chance and Giving The Grainery Shelf Space
Actually seeing the idea and "getting it" immediately

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